Tide gives you four more loads per bottle — it adds up to one fewer store run per year

Tide is more concentrated than Gain, and the numbers back it up: a 100-ounce bottle of Tide handles about 40 loads, while the same size of Gain does 36. That’s four extra loads per bottle, which works out to roughly one fewer trip to the store per year for a household that does laundry weekly. It’s not a life-changing difference, but over the course of a year it’s a measurable one — and the person restocking the laundry shelf definitely notices.